It appears indigenous rap is the way to go. It’s as if Olamide, Phyno and Reminisce, who are indigenous rappers, have the attention of so many, nationwide. And Jesse Jagz agrees.
The rap scene in Nigeria is blossoming, the top five artistes in Nigeria are probably rappers. When it comes to Lagos, indigenous rappers are more successful because of the cultural heritage and the way Yoruba language is being adopted in their music. I have also adopted the Yoruba language in some of my new songs. All these have to be put into consideration.”
In the same vein, another rapper, Ikechukwu, has echoed Jesse’s line of thought. He said that the days when rappers rapped with an American accent are over. On why indigenous rap is now more appealing, he said:
“Not that it’s stronger than universal (English) rap, but it is easier to understand. Especially for the mass market. As a matter of fact, if I could rap like Phyno, I’d be rapping a little more like him. But I am who I am anyway. Indigenous rap is definitely dope and it’s rocking right now as well as opening doors for a lot of people.”