A non profit and independent advertising watchdog, Truth in Advertising, has sent a letter to Kris Jenner and her lawyer, writing;
We have found that members of the Kardashian/Jenner family are engaged in deceptive marketing campaigns.
According to Page Six:
The watchdogs decided to pursue action after reviewing the Instagram accounts of Kim, Khloé and Kourtney Kardashian, plus Kylie and Kendall Jenner, and found a plethora of posts that do not clearly or conspicuously disclose their relationships with the companies being promoted in the posts as is required by federal law.
The letter lists 27 companies — including Puma, Calvin Klein, JetSmarter, Fit Tea, Estée Lauder and Karl Lagerfeld.
“Consumers have the right to know when they’re looking at paid advertising,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection.
If Truth in Advertising reports the Kardashian sisters to the Federal Trade Commission (“FTC”), action could be taken against them.
However, Kim Kardashian might have heeded and has corrected one of such posts as indicated below:
- Picture from Kim’s Instagram taken on 30/06/2016
- The edited version as at 21/08/2016